Quantum　dots　fluorescence-enhanced　films,　which　mainly　consisted　of　CdSe@ZnS　quantum　dots　and　noble　metal　nanoparticles　or　nanorods,　were　formed　by　layer-by-layer　self-assembly　techniques.　This　particular　architecture　consisting　of　metal　nanoparticles-poly　(diallyl　dimethylammonium　chloride)　(PDDA)-QDs　was　characterized　by　those　fabrication　processes　mainly　including　surface-modifying　the　oleic　acid-capped　CdSe@ZnS　QDs　(high　quantum　yield　of　~89%)　with　mercaptopropionic　acid　(MPA)　to　be　charged　negatively　(–COO–)　for　following　solution-processed　assembly,　adjusting　the　size　and　coating　the　gold　nanoparticles/nanorods　with　silica　to　form　suitable　dielectric　insulation　layer　and　further　optimize　the　fluorescence-enhanced　performance,　as　well　as　using　the　cationic　polyelectrolyte　to　control　the　charges　between　layers　and　form　opposite　charges　between　two　adjacent　layers.　After　optimizing　the　structure　of　the　quantum　dot　fluorescence-enhanced　films　and　corresponding　surface　plasmon　enhancement　effect,　the　enhancement　factor　of　10.8　in　Au　NPs@SiO2-PDDA-QDs　complex　film　and　that　of　24.7　in　Au　NRs@SiO2-PDDA-QDs　complex　film　as　compared　with　the　pure　quantum　dot　fluorescence　film　were　achieved,　respectively.　This　indicated　that　the　Au　NRs@SiO2-PDDA-QDs　complex　film　was　one　of　the　most　promising　potentials　for　further　display　backlight　and　biometric　identifier　application.　©　2019　Elsevier　B.V.