As　a　sportification　form　of　human-computer　interaction,　eSports　is　facing　great　gender　stereotype　threat　and　causing　female　players＇　withdraw.　This　study　aims　to　investigate　the　relationship　between　gender-swapping　and　females＇　continuous　participation　intention　in　eSports,　the　mediating　effect　of　self-efficacy,　and　the　moderating　effect　of　discrimination.　The　results　demonstrate　(1)　that　the　effect　of　gender-swapping　on　continuous　participation　intention　in　eSports　was　not　significant,　while　gender-swapping　had　a　significant　association　with　self-efficacy,　and　self-efficacy　had　a　significant　association　with　continuous　participation　intention　in　eSports;　(2)　that　gender-swapping　had　an　indirect　effect　(via　self-efficacy)　on　continuous　participation　intention　in　eSports;　and　(3)　that　discrimination　moderated　the　effect　of　self-efficacy　on　continuous　participation　intention.　Female　players　who　had　experienced　discrimination　displayed　higher　continuous　participation　intention　in　the　context　of　self-efficacy　enhanced　by　gender-swapping.　©　2020　Lujie　Hao　et　al.