With　the　international　SPA　enterprises　implementing　global　strategy,　the　businesses　of　overseas　expansion　and　Chinese　market　entering　have　been　developing.　When　carrying　out　cross-border　operations　regional　selection　becomes　very　important　to　them　so　it　is　necessary　for　he　international　SPA　enterprises　to　create　a　set　of　scientific　evaluation　index　system.　We　choose　the　factors　affecting　regional　selection　when　entering　the　domestic　market　and　establish　a　regional　evaluation　system,　then　optimize　model　for　the　reasonable　regional　selection　solutions,　and　finally　determine　the　rankings　of　SPA　companies　investing　in　Chinese　market.