The　analysis　of　the　present　condition　of　China　Time-honored　Brand　reveals　such　problems　of　incompetence　for　its　long　history　as　fading　impression,　small　audience　and　out-dated　image.　In　the　era　of　digital　media　today,　it　is　the　inevitable　trend　for　China　Time-honored　Brand　to　be　revitalized　through　digital　media.　Coupled　with　successful　application　of　digital　media　to　many　top　international　brands,　this　essay　proposes　solutions　to　the　existing　problems　of　China　Time-honored　Brand　through　digital　media　such　as　APP,　SNS　and　games,　in　the　hope　that　it　will　work　for　the　＇revitalization　of　old　firms　project＇　launched　by　China　Ministry　of　Commerce.　©　2015　Taylor　&　Francis　Group,　London.