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author:

He, Jun (He, Jun.) [1] (Scholars:何俊) | Kim, Hwang-Rae (Kim, Hwang-Rae.) [2] | Kim, Jae-Woong (Kim, Jae-Woong.) [3]

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Abstract:

This study aims to analyze the effects of subliminal stimulus messages delivered by humans unconsciously after certain sound or image clips are played simultaneously at every 25 frames or 50 frames or alternatively at certain intervals in application of the Mask Effect Mixing method. As a result, the frame rates of images decreased from 1/50 to 1/25, and as the play of images and sounds turns from asynchronism to synchronism, the rate of human memory enhanced. As time passed, the rate of memory gradually decreased. In the future, it is thought that the findings of this study will contribute to sales, behaviors, and communication effects as well as learning efficiency when applied to advertisement or learning. © 2015 Taylor & Francis Group, London.

Keyword:

Image enhancement Mixing

Community:

  • [ 1 ] [He, Jun]Xiamen Academy of Arts and Design, Fuzhou University, Xiamen; Fujian, China
  • [ 2 ] [Kim, Hwang-Rae]Department of Computer Science and Engineering, Kongju National University, Chungnam, Korea, Republic of
  • [ 3 ] [Kim, Jae-Woong]Department of Computer Science and Engineering, Kongju National University, Chungnam, Korea, Republic of

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Year: 2015

Page: 569-572

Language: English

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ESI Highly Cited Papers on the List: 0 Unfold All

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30 Days PV: 0

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