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author:

Chen, Hsiu-Tsu (Chen, Hsiu-Tsu.) [1] | Fan, Kuo-Kuang (Fan, Kuo-Kuang.) [2] | Chu, Wei-Cheng (Chu, Wei-Cheng.) [3] | Chiu, Shu-Ping (Chiu, Shu-Ping.) [4]

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EI Scopus

Abstract:

This study aims to investigate whether course contents of hairdressing related departments of technical and vocational education conform to workplace competencies required by the hairdressing industry, thus to know the importance of hairdressing curriculum planning in cultivating workplace competence in the hairdressing industry and provide a reference for education institutions to make adjustments and a plan of curriculum contents. Using Delphi method and common decisions made by experts and scholars from industrial and academic circles, this study generalizes indicators for evaluating four-year college hairdressing courses and workplace competencies. By virtue of the consensus achieved through three rounds of expert questionnaires and the workplace competence indicators constructed, this study conducts a questionnaire survey among academic and industrial members, including 272 questionnaires sent out to hairdressing teachers and 382 questionnaires delivered to hairdressing practitioners. Findings show demands on hairdressing workplace competencies include five dimensions: work attitude, customer service, hairdressing knowledge and skill, personal development and marketing & operation management. Requirements of hairdressing curriculum planning are classified into four aspects: service ethics, hairdressing knowledge and skill, personal development, and marketing & operation management. Practitioners and scholars show differences in cognition of workplace competencies needed by the hairdressing industry. Compared with practitioners, scholars think there’s a much stronger demand on 'ability to plan and implement promotion activities', which is under the dimension of 'marketing and operation management'; supervisors of the hairdressing industry have a significantly higher recognition of importance of 'marketing and operation management' than designers. The present study demonstrates that demands on hairdressing workplace competencies are positively correlated with hairdressing course contents. These results indicate appropriateness of hairdressing curriculum planning influences students’ future competitive capacity when entering the workplace. © 2015 Taylor & Francis Group, London.

Keyword:

Apprentices Commerce Curricula Marketing Planning Surveys

Community:

  • [ 1 ] [Chen, Hsiu-Tsu]Graduate School of Design, National Yunlin University of Science and Technology, Yunlin, Taiwan
  • [ 2 ] [Chen, Hsiu-Tsu]Department of Fashion Design and Management, National Pingtung University of Science and Technology, Pingtung, Taiwan
  • [ 3 ] [Fan, Kuo-Kuang]Graduate School of Design, National Yunlin University of Science and Technology, Yunlin, Taiwan
  • [ 4 ] [Chu, Wei-Cheng]Department of Fashion Design, Shu-Te University, Kaohsiung, Taiwan
  • [ 5 ] [Chiu, Shu-Ping]Department of Digital Media Arts and Design, Fuzhou University, China

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Year: 2015

Page: 879-882

Language: English

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 0

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