With　the　rise　and　continuous　development　of　the　Internet　of　Things,　people　have　paid　close　attention　to　the　2-dimensional　barcode　technology　which　is　the　core　and　one　of　the　most　pivotal　technologies　in　the　Internet　of　Things　industry.　First,　this　article　analyses　the　impetuses　of　the　Newland　strengthening　independent　innovation　capability　based　on　the　research　of　the　2-dimensional　barcode　technology.　Second,　it　probes　into　how　it　innovates　independently　combining　its　own　situation.　Finally,　it　describes　briefly　that　independent　innovation　capability　has　brought　favorable　opportunities　to　the　Newland.　©　2011　IEEE.