The　main　purpose　of　this　study　is　to　investigate　theinfluence　of　satisfaction,　involvement,　and　subjective　norms　on　tourists　＇behavioral　intentions　at　a　historic　district　at　Yibin,　China.　This　study　also　attempts　to　examine　the　mediating　effect　of　involvement,　and　subjective　norms　on　the　paths　from　satisfaction　to　intentions.　Data　were　collected　via　a　nonsite　survey　and　analyzed　using　a　structural　equation　modeling　approach.　Results　indicate　that　satisfaction,　involvement,　andsubjective　norms　directly　contribute　to　the　formation　of　tourists＇　intentions　of　the　historic　district.　Tourists＇　involvement　is　positively　associated　with　tourists＇　satisfaction.　Both　involvement　and　subjective　norms　fully　mediates　the　relationship　between　satisfaction　and　intentions.　Theoretical　and　managerial　implications　are　elaborated.　©　2019　IOP　Publishing　Ltd.　All　rights　reserved.