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author:

王祎 (王祎.) [1]

Abstract:

视觉隐喻作为图形语言传达信息过程中的强有力的表现形式,将很大程度的唤起受众的内在心理感受,正是由于这种视觉隐喻表现形式的存在而从认知心理学的角度出发,探讨了受众在注意、知觉、学习、记忆、语言、情绪、概念形成和思维等方面的认知规律,研究了海报设计的视知觉原理,这种隐喻手法能够触动受众的内心世界,以此达到情感共鸣.

Keyword:

受众认知 广告 视觉隐喻

Community:

  • [ 1 ] [王祎]福州大学
  • [ 2 ] [王祎]福州大学

Reprint 's Address:

  • 王祎

Email:

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Source :

文艺生活·文艺理论

ISSN: 1005-5312

CN: 43-1143/I

Year: 2015

Issue: 12

Page: 56

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count: -1

Chinese Cited Count:

30 Days PV: 1

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