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author:

吴艺丁 (吴艺丁.) [1]

Indexed by:

CQVIP

Abstract:

透过中日两国民间工艺市场营销手段的对比分析,借鉴市场经济发达的日本民间工艺的成功经验,分析中国民间工艺在现代化过程中存在的不足,阐述现代品牌行销的关键因素,探讨了民间工艺的现代品牌之路,并对民间工艺的现代化提出了一些建设性意见。期盼着传统文明与现代文明携手共进。

Keyword:

品牌行销 民间工艺

Community:

  • [ 1 ] 福州大学工艺美术学院,福建厦门361000

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Source :

东华大学学报:社会科学版

ISSN: 1009-9034

Year: 2009

Issue: 2

Volume: 9

Page: 129-131

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count: -1

30 Days PV: 1

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