Intelligent　sweeping　robots　were　first　marketed　in　Europe　and　the　US,　and　gradually　entered　China　as　the　standard　of　living　in　the　country　improved.The　purpose　of　this　study　is　to　investigate　the　influence　of　the　appearance　of　intelligent　floor　robots　on　consumers＇　perceptions　and　preferences.　The　aim　of　this　study　is　to　investigate　the　impact　of　the　appearance　of　smart　floor　cleaning　robots　on　consumer　perceptions　and　preferences.　In　the　first　stage,　the　120　adjectives　collected　were　screened　by　six　industrial　design　students　to　find　the　most　suitable　40　adjectives,　and　then　a　questionnaire　survey　was　conducted　by　the　general　consumer＇s　semantic　difference　method　(SD　method).　After　the　statistics　were　tallied　using　factor　analysis,　five　groups　of　visual　imagery　adjectives　about　smart　sweeping　robots　were　named:　sturdy　and　practical,　technological　and　generous,　convenient　and　simple,　casual　and　fun,　and　smart　modern.In　the　second　stage,　the　questionnaire　was　designed　by　combining　photos　of　the　same　viewpoint　of　the　selected　12　groups　of　intelligent　floor　sweepers　with　5　sets　of　visual　imagery　adjectives,　and　the　questionnaire　was　tallied,　and　then　the　triangular　fuzzy　number　operation　of　fuzzy　theory　was　used　to　derive　the　evaluation　scores　of　each　of　the　12　intelligent　floor　sweepers　for　the　5　sets　of　visual　imagery　again.The　findings　show　that　each　group　of　smart　sweepers　has　a　unique　styling　imagery,　with　less　variability　in　the　imagery　assessment　of　different　shaped　smart　sweepers　in　the　casual　and　fun　imagery,　and　more　variability　in　the　four　imageries　of　sturdy　and　practical,　technological　and　generous,　convenient　and　simple,　and　smart　and　modern.　The　findings　suggest　that　some　smart　robots　have　a　high　degree　of　similarity　in　their　stylistic　imagery　and　that　consumers　are　substitutable　in　their　choice　of　relevant　applications,　such　as　RT,　ST,　MD　in　the　second　group,　UU,　MJ,　YM,　YJ　in　the　third　group,　and　XW,　HE,　KW,　PS,in　the　fourth　group.Based　on　the　application　of　the　above　findings　in　practice,　and　the　values　of　each　of　the　different　smart　floor　sweepers　in　the　assessment　of　stylistic　imagery,　the　creation　of　a　relevant　database　provides　valuable　insights　for　smart　floor　sweeper　designers　and　manufacturers,　emphasising　the　importance　of　considering　aesthetics　in　the　design　process.　Future　research　could　further　explore　the　impact　of　aesthetics　to　better　meet　consumers＇　psychological　needs,　as　well　as　on　consumer　behaviour　and　preferences　for　other　types　of　household　appliances.　©　2023　IEEE.