This　study　used　a　mixed　method　to　investigate　the　dual　effects　of　the　flow　experience　provided　by　tourism　live　streaming　(TLS)　on　tourists＇　travel　intentions　and　how　such　effects　vary　across　different　types　of　destinations.　The　results　reveal　that,　in　contrast　to　managers＇　predictions,　while　flow　experience　from　TLS　may　boost　offline　travel　through　inspiration,　it　can　also　increase　tourists＇　concern　for　substitutability　and　thereby　reduce　their　travel　intentions.　Live　streamers＇　expertise　positively　moderates　the　positive　effect　of　flow　experience　on　inspiration.　Furthermore,　the　negative　impacts　are　more　salient　in　highly　reputable　cultural　destinations　and　natural　destinations　with　limited　reputation.