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学者姓名：田合伟
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Abstract ：
Live streaming enhances the marketing vitality and possibility. However, the academic research on this new marketing method is still insufficient. To fill this literature gap, this paper tests whether the characteristics of mobile app live streaming (MALS) can create the swift guanxi and enhance consumers' perceived trust, to enhance consumers' impulse purchase intention of clothing. Based on the literature review, this paper established a live streaming shopping evaluation system including MALS interaction, MALS entertainment, MALS credibility, swift guanxi, perceived trust, and impulse purchase intention. A total of 537 valid questionnaires were collected. The data were analyzed by structural equation model (SEM) and stepwise regression. The results showed that all hypotheses were verified. The MALS characteristics positively affected the swift guanxi and perceived trust, and the swift guanxi and perceived trust positively affected the impulse purchase intention. This paper added the literature on mobile app live streaming and clothing impulse purchase intention. The results provide suggestions for live streaming companies on how to enhance consumers' impulse purchase intention. This paper tests whether the characteristics of mobile app live streaming (MALS) can create the swift guanxi and enhance consumers' perceived trust, to enhance consumers' impulse purchase intention of clothing. Based on the literature review, this paper established a live streaming shopping evaluation system including MALS interaction, MALS entertainment, MALS credibility, swift guanxi, perceived trust, and impulse purchase intention. A total of 537 valid questionnaires were collected. The data were analyzed by structural equation model (SEM) and stepwise regression. The results showed that all hypotheses were verified. The MALS characteristics positively affected the swift guanxi and perceived trust, and the swift guanxi and perceived trust positively affected the impulse purchase intention. This paper added the literature on mobile app live streaming and clothing impulse purchase intention. The results provide suggestions for live streaming companies on how to enhance consumers' impulse purchase intention.
Keyword ：
impulse purchase intention impulse purchase intention live streaming live streaming mobile app mobile app perceived trust perceived trust swift guanxi swift guanxi
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| GB/T 7714 | Tian, Hewei . Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust [J]. | SAGE OPEN , 2024 , 14 (4) . |
| MLA | Tian, Hewei . "Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust" . | SAGE OPEN 14 . 4 (2024) . |
| APA | Tian, Hewei . Influence of Mobile App Live Streaming Characteristics on Clothing Impulse Purchase Intention: Mediation of Swift Guanxi and Perceived Trust . | SAGE OPEN , 2024 , 14 (4) . |
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Abstract ：
This paper analyzes the Chinese folk children's and adult women's bellyband, in order to explore it's cultural connotation and artistic characteristics, and dig out useful elements for modern clothing design. This paper adopts the research methods of literature analysis, physical investigation, and modern works analysis. Through the analysis of the children's bellyband, mainly by its summarized origin and customs, we believe that the bellyband not only has practical function and rich artistic elements, but also is the carrier of thick family love and has reference value for modern children's clothing design. For the adult female bellyband, through the analysis of the traditional culture from the perspective of emotion, this paper believes that the shape of adult female bellyband is constrained by feudal etiquette, but its sewing process reflects women's wisdom. At the same time, the color matching and pattern composition of bellyband are the expression and catharsis of women's emotion. Based on this, this paper puts forward suggestions for modern clothing design, innovating the embroidery and patchwork process of bellyband, bionic modeling design. We believe that the embroidery technology, patchwork technology and pattern cultural connotation of bellyband can be combined with modern fashion design.
Keyword ：
affective cognition affective cognition bellyband bellyband folk folk Han nationality Han nationality memory symbols memory symbols
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| GB/T 7714 | Hewei, Tian . Chinese Folk Embroidery Bellyband: The Intersection of Loving Symbol, Emotional Release, and Spiritual Needs [J]. | TEXTILE-CLOTH AND CULTURE , 2023 , 22 (1) : 84-101 . |
| MLA | Hewei, Tian . "Chinese Folk Embroidery Bellyband: The Intersection of Loving Symbol, Emotional Release, and Spiritual Needs" . | TEXTILE-CLOTH AND CULTURE 22 . 1 (2023) : 84-101 . |
| APA | Hewei, Tian . Chinese Folk Embroidery Bellyband: The Intersection of Loving Symbol, Emotional Release, and Spiritual Needs . | TEXTILE-CLOTH AND CULTURE , 2023 , 22 (1) , 84-101 . |
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阳新布贴是湖北阳新地区重要的非物质文化遗产之一,在当下经济不断发展、人民物质生活水平不断提高的大背景下,阳新布贴这一百年流传的非遗手工艺正面临着即将失传的困境.为更好地创新传承阳新布贴工艺,选取布贴围涎为研究对象,通过田野调查法、文献检索法、比较分析法等,对布贴围涎的制作工艺、艺术特征和民俗内涵进行探索.布贴围涎在造型上款式多变、朴实稚拙;在色彩上用色大胆浓烈、对比鲜明;在纹样上就地取材、丰富多样.同时,在民俗内涵方面阐释劳动人民祈子、护生、祝福的朴素愿望.以期提升阳新布贴的大众认知与情感认同,也为中国国潮服装设计、特别是儿童服装设计提供新的设计灵感与元素.
Keyword ：
儿童围涎 儿童围涎 文化内涵 文化内涵 艺术特征 艺术特征 阳新布贴 阳新布贴
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| GB/T 7714 | 熊艺莹 , 田合伟 . 湖北阳新布贴儿童围涎研究 [J]. | 设计艺术研究 , 2023 , 13 (5) : 133-138,150 . |
| MLA | 熊艺莹 等. "湖北阳新布贴儿童围涎研究" . | 设计艺术研究 13 . 5 (2023) : 133-138,150 . |
| APA | 熊艺莹 , 田合伟 . 湖北阳新布贴儿童围涎研究 . | 设计艺术研究 , 2023 , 13 (5) , 133-138,150 . |
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为更好地探索与实践服装结构与工艺课程思政教学,通过检索、梳理和分析课程思政相关文献,将现行课程思政建设总结为宏观角度的探索、专业建设层面的讨论和具体课程的实践研究三个方面。基于服装专业课程思政建设探索与实践研究相对缺失的现状,以"女装结构与工艺"课程为例,对其课程概况、教材建设、在线课程建设等方面进行纵深和横向对比分析。在此基础上提出了思政案例进课堂、教学内容融合思政素材等可行性实践路径,最后通过教学成果和教学反思,肯定了思政教学方法在专业课教学改革实践中的价值和意义。
Keyword ：
女装结构 女装结构 教学探索 教学探索 课程思政 课程思政
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| GB/T 7714 | 田合伟 , 李英淑 . 服装结构与工艺课程思政教学探索与实践研究 [J]. | 纺织科技进展 , 2022 , 4 (01) : 57-60 . |
| MLA | 田合伟 等. "服装结构与工艺课程思政教学探索与实践研究" . | 纺织科技进展 4 . 01 (2022) : 57-60 . |
| APA | 田合伟 , 李英淑 . 服装结构与工艺课程思政教学探索与实践研究 . | 纺织科技进展 , 2022 , 4 (01) , 57-60 . |
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Based on the stimulus-organism-response (SOR) framework, this research introduces perceived value and immersive experience, and builds a model of media interaction affecting consumers' consumption of clothing in mobile short video app (MSVA). Among the conducted survey, using the method of questionnaire survey, a total of 820 questionnaires were collected, and data from 752 valid questionnaires were used for analysis. The research results showed that the MSVA media interaction has a positive impact on perceived value, immersion experience, and purchase intention; Perceived value has a significant positive impact on immersion experience and purchase intention; Immersion experience has a significant positive impact on purchase intention. Perceived value and immersion experience play a mediating role in the relationship between social media interactivity and purchase intention. This research will provide theoretical support for clothing marketing businesses of MSVA and suggestions for the development and design of MSVA.
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| GB/T 7714 | Tian Hewei . Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience [J]. | PLOS ONE , 2022 , 17 (9) . |
| MLA | Tian Hewei . "Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience" . | PLOS ONE 17 . 9 (2022) . |
| APA | Tian Hewei . Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience . | PLOS ONE , 2022 , 17 (9) . |
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Abstract ：
经过不断探索与实践,初步形成校政企+多元协同育人教学改革模式.针对该模式教学改革,构建一个包含高校教学改革、企业互动教学、政府创新引导、学生获得感和满意度的概念模型,提出假设并采用SPSS和AMOS进行数据分析、假设检验.研究结果表明高校教学改革、企业互动教学、政府创新引导正向影响学生获得感和满意度,学生获得感正向影响满意度,为服装专业教学改革提供文献支撑和借鉴.
Keyword ：
协同育人 协同育人 服装专业 服装专业 校政企合作 校政企合作 满意度 满意度
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| GB/T 7714 | 田合伟 . 校政企+多元协同育人模式学生满意度研究 ——以福州大学服装专业为例 [J]. | 纺织科技进展 , 2022 , (11) : 58-61 . |
| MLA | 田合伟 . "校政企+多元协同育人模式学生满意度研究 ——以福州大学服装专业为例" . | 纺织科技进展 11 (2022) : 58-61 . |
| APA | 田合伟 . 校政企+多元协同育人模式学生满意度研究 ——以福州大学服装专业为例 . | 纺织科技进展 , 2022 , (11) , 58-61 . |
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Using technology to support learning is a major trend in the development of modern education. In the face of COVID-19, online courses play an important role. During the COVID-19 pandemic, a large number of online art design courses have been developed in China. Art design courses involve many practical investigation and skill operation links, which is a challenge of online learning. In order to explore the influencing factors of online course learning intention of art and design majors, this study compiled a questionnaire, conducted an online survey on 1,057 Chinese art and design majors through the Wenjuanxing questionnaire survey platform, and conducted structural equation analysis and hierarchical regression analysis on the sample data by using SPSS and AMOS analysis software. Based on Information Technology Acceptance Model and immersion theory, this study focuses on the relationship between information characteristics, immersion experience and learning intention of art and design online courses. The results show that the antecedent variables such as professionalism, interactivity, interest, and ease of use of online courses have a positive impact on College Students' user immersion experience and learning intention; Immersion experience positively affects learning intention; Immersion experience plays a mediating role between online course information characteristics and learning intention.
Keyword ：
flow experience flow experience information characteristics information characteristics learning intention learning intention online learning online learning
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| GB/T 7714 | Hewei, Tian , Youngsook, Lee . Influencing Factors of Online Course Learning Intention of Undergraduates Majoring in Art and Design: Mediating Effect of Flow Experience [J]. | SAGE OPEN , 2022 , 12 (4) . |
| MLA | Hewei, Tian 等. "Influencing Factors of Online Course Learning Intention of Undergraduates Majoring in Art and Design: Mediating Effect of Flow Experience" . | SAGE OPEN 12 . 4 (2022) . |
| APA | Hewei, Tian , Youngsook, Lee . Influencing Factors of Online Course Learning Intention of Undergraduates Majoring in Art and Design: Mediating Effect of Flow Experience . | SAGE OPEN , 2022 , 12 (4) . |
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Based on elaboration likelihood model (ELM), this paper introduces the central route and peripheral route of online comments and constructs a conceptual model affecting consumers' clothing impulse buying behavior in live broadcast. A total of 737 questionnaires were collected, and 709 valid questionnaires were used for questionnaire analysis. According to the ELM, there are central route (comment quality and comment comprehensiveness) and peripheral route (comment quantity and commentator credibility) of online comments. The results show that in addition to the commentator credibility, the comment quality, comment comprehensiveness, and comment quantity have a significant positive impact on impulse buying behavior. Fashion involvement plays a moderating role in the relationship between online comments and impulse buying behavior. This paper will provide theoretical support for live broadcast clothing marketing and provide suggestions for the development and design of live broadcast.
Keyword ：
elaboration likelihood model elaboration likelihood model fashion involvement fashion involvement impulse buying behavior impulse buying behavior live broadcast live broadcast online comments online comments
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| GB/T 7714 | Hewei, Tian . Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast [J]. | FRONTIERS IN PSYCHOLOGY , 2022 , 13 . |
| MLA | Hewei, Tian . "Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast" . | FRONTIERS IN PSYCHOLOGY 13 (2022) . |
| APA | Hewei, Tian . Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast . | FRONTIERS IN PSYCHOLOGY , 2022 , 13 . |
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针对网购感知风险对大学生网购服装满意度影响关系,通过文献分析将网购感知风险要因划分为经济风险、性能风险、社会心理风险、隐私风险和时间风险5个下位要因,同时将满意度要因划分为产品满意度和使用满意度,在此基础上设定研究假设模型、编制问卷并展开调研.SPSS信度检验表明,感知风险的信度为0.812～0.898,满意度的信度为0.859～0.871.SPSS因子探索性分析结果表明:性能风险对感知风险的贡献率最大,为3.312;产品满足对满意度的贡献率最大,为2.232.AMOS验证表明:经济风险对产品满足的路径系数为0.22,关系显著;性能风险对满意度路径系数分别为0.68、0.81,关系显著;时间风险对满意度路径系数分别为0.20、0.51,关系显著;隐私风险对满意度路径系数分别为0.25、0.19,关系显著;其他假设关系不显著.研究结果可以为服装网购商城运营者提供顾客管理、产品构成和营销战略等参考.
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| GB/T 7714 | 田合伟 , 李英淑 . 感知风险对大学生网购服装满意度的影响 [J]. | 北京服装学院学报（自然科学版） , 2021 , 41 (3) : 86-93 . |
| MLA | 田合伟 等. "感知风险对大学生网购服装满意度的影响" . | 北京服装学院学报（自然科学版） 41 . 3 (2021) : 86-93 . |
| APA | 田合伟 , 李英淑 . 感知风险对大学生网购服装满意度的影响 . | 北京服装学院学报（自然科学版） , 2021 , 41 (3) , 86-93 . |
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This paper proposes a study on the impact of social e-commerce fashion products on continuous purchase intention, and explores the relationship between social media interactivity, perceived value, immersion experience and continuous purchase intention. By constructing a SOR conceptual model, 850 Chinese subjects were invited to participate in the questionnaire survey, and the data of 776 valid questionnaires were analyzed. The results show that social media interactivity has a significant impact on perceived value, immersion experience and continuous purchase, perceived value has a significant positive impact on immersive experience and continuous purchase intention, and immersive experience has a significant positive impact on continuous purchase intention. Perceived value and immersive experience play a mediating role in the relationship between social media interactivity and continuous purchase intention. The gender and education differences test of the variables were statistically significant. This research has certain theoretical value and practical guidance for the marketing of social e-commerce fashion products and the design and development of social e-commerce platform.
Keyword ：
Continuous purchase intention Continuous purchase intention Immersive experience Immersive experience Perceived value Perceived value Social E-commerce Social E-commerce
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| GB/T 7714 | Hewei, Tian , Youngsook, Lee . Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect [J]. | ENTERTAINMENT COMPUTING , 2021 , 41 . |
| MLA | Hewei, Tian 等. "Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect" . | ENTERTAINMENT COMPUTING 41 (2021) . |
| APA | Hewei, Tian , Youngsook, Lee . Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect . | ENTERTAINMENT COMPUTING , 2021 , 41 . |
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