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学者姓名：吴月燕
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Abstract ：
用户数据是企业刻画用户画像,开展个性化营销的重要决策基础.本文关注心理所有权背景下的用户隐私披露行为.基于社会认知理论,研究提出心理所有权对隐私披露的"双刃剑效应":在不同的隐私披露情境(利益交换或隐私控制)下,心理所有权对隐私披露的影响效果不同,其发生作用的机制也有所差异.具体而言,在利益交换情境下,强化隐私心理所有权减少了隐私披露行为.这种效应可以由隐私计算来解释,即在利益交换情境下,强化隐私心理所有权提升了隐私价值感知,个体预期隐私披露的损失增加,导致其减少隐私披露.在隐私控制情境下,强化隐私心理所有权增加了隐私披露行为.这种效应可以由隐私控制感知来解释,即在隐私控制情境下,强化隐私心理所有权提升了隐私控制感知,个体的控制需求得到满足,导致其增加隐私披露行为.本文是较早连接心理所有权与隐私披露两个重要研究领域的研究.研究结果为企业采取合适的策略以增加用户的隐私授权与信息分享提供重要的管理启示,也有利于帮助消费者了解自己在不同情境下的隐私披露过程,从而做出有利于自身的隐私披露决策.
Keyword ：
心理所有权 心理所有权 控制感知 控制感知 隐私披露 隐私披露 隐私计算 隐私计算
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| GB/T 7714 | 罗映宇 , 朱国玮 , 杨智 et al. 跨越所有权边界:心理所有权对隐私披露的双刃剑效应 [J]. | 管理工程学报 , 2025 , 39 (1) : 110-124 . |
| MLA | 罗映宇 et al. "跨越所有权边界:心理所有权对隐私披露的双刃剑效应" . | 管理工程学报 39 . 1 (2025) : 110-124 . |
| APA | 罗映宇 , 朱国玮 , 杨智 , 吴月燕 , 姜含笑 . 跨越所有权边界:心理所有权对隐私披露的双刃剑效应 . | 管理工程学报 , 2025 , 39 (1) , 110-124 . |
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Abstract ：
Unlike traditional centralized innovation within a firm, digital innovation is more distributed and involves many heterogeneous innovators within a society. A key challenge is the personalized governance of different innovators. We explored how innovation contests affected digital product innovation across multiple innovators, using a self- or meta-organized contest. Using a dataset of 17,985 innovators, 14,734 innovation contests, and 212,767 digital products from 2015 to 2022, we found that a self-organized contest increases the originality and popularity of digital products, whereas a meta-organized contest decreases these outcomes. An innovation contest is a valuable governance tool for digital innovation, but it backfires when there is a mismatch with a particular innovator. Specifically, the self-organized contest is more helpful for experts' and openers' digital product innovation, but not for novices' or conservatives' innovation. The opposite is true for meta-organized contests. This study contributes to contest management and personalized governance in digital innovation.
Keyword ：
Digital innovation Digital innovation Innovation contest Innovation contest Personalized governance Personalized governance User innovation User innovation
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| GB/T 7714 | Xiao, Ting , Zeng, Yu , Yang, Cai et al. Self-organized or meta-organized contests? The two faces of innovation contests in digital product innovation [J]. | COMPUTERS IN HUMAN BEHAVIOR , 2024 , 163 . |
| MLA | Xiao, Ting et al. "Self-organized or meta-organized contests? The two faces of innovation contests in digital product innovation" . | COMPUTERS IN HUMAN BEHAVIOR 163 (2024) . |
| APA | Xiao, Ting , Zeng, Yu , Yang, Cai , Xiao, Haowen , Wu, Yueyan . Self-organized or meta-organized contests? The two faces of innovation contests in digital product innovation . | COMPUTERS IN HUMAN BEHAVIOR , 2024 , 163 . |
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