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author:

Huang, Bingquan (Huang, Bingquan.) [1] | Huang, Ying (Huang, Ying.) [2] | Chen, Chongcheng (Chen, Chongcheng.) [3] (Scholars:陈崇成) | Kechadi, M. -T. (Kechadi, M. -T..) [4]

Indexed by:

CPCI-S EI Scopus

Abstract:

Customer churn has emerged as a critical issue for Customer Relationship Management and customer retention in the telecommunications industry, thus churn prediction is necessary and valuable to retain the customers and reduce the losses. Recently rule-based classification methods designed transparently interpreting the classification results are preferable in customer churn prediction. However most of rule-based learning algorithms designed with the assumption of well-balanced datasets, may provide unacceptable prediction results. This paper introduces a Fuzzy Association Rule-based Classification Learning Algorithm for customer churn prediction. The proposed algorithm adapts CAIM discretization algorithm to obtain fuzzy partitions, then searches a set of rules using an assessment method. The experiments were carried out to validate the proposed approach using the customer services dataset of Telecom. The experimental results show that the proposed approach can achieve acceptable prediction accuracy and efficient for churn prediction.

Keyword:

Churn prediction Fuzzy rules Rule-based classification

Community:

  • [ 1 ] [Huang, Bingquan]Univ Coll Dublin, INSIGHT Ctr, Dublin 4, Ireland
  • [ 2 ] [Huang, Ying]Univ Coll Dublin, INSIGHT Ctr, Dublin 4, Ireland
  • [ 3 ] [Kechadi, M. -T.]Univ Coll Dublin, INSIGHT Ctr, Dublin 4, Ireland
  • [ 4 ] [Chen, Chongcheng]Fuzhou Univ, Minist Educ, Key Lab Spatial Data Min & Informat Sharing, Fuzhou, Peoples R China

Reprint 's Address:

  • [Huang, Bingquan]Univ Coll Dublin, INSIGHT Ctr, Dublin 4, Ireland

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Source :

ADVANCES IN DATA MINING: APPLICATIONS AND THEORETICAL ASPECTS

ISSN: 0302-9743

Year: 2016

Volume: 9728

Page: 183-196

Language: English

0 . 4 0 2

JCR@2005

Cited Count:

WoS CC Cited Count: 2

SCOPUS Cited Count: 2

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 0

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