The　Internet　of　things　has　shown　great　influence　upon　people＇s　life.　It　was　considered　as　a　new　revolution　in　IT　industry　after　computer,　the　Internet　and　mobile　communication　networks.　Currently,　Internet　marketing　has　encountered　very　sizeable　difficulties　in　information　exchanging,　goods　shipping　and　promotion.　The　RFID　technology,　which　is　one　of　the　core　technology　underlying　the　Internet　of　things,　could　effectively　relief　all　those　faults　mentioned　above.　This　paper　presents　an　analysis　about　the　major　bottlenecks　within　the　Internet　marketing.　And　it　also　discusses　how　the　development　of　the　Internet　of　things　will　impact　the　Internet　marketing　positively.　©　2012　IEEE.