After　entering　the　21st　century,　the　economic　and　scientific　and　technological　levels　of　China　show　a　tendency　of　rapid　rise.　On　account　of　it,　medical　level　is　also　developing,　and　the　requirements　for　medical　institutes　and　equipments　have　become　stricter.　In　recent　years,　the　medical　facility　market　in　China　is　facing　a　complicated　environment,　and　many　traditional　medical　facilities　have　been　gradually　replaced.　Medical　marketing　plays　a　crucial　role　in　improving　the　position　of　Chinese　medical　facilities　in　the　industry.　In　the　perspective　of　the　current　new　environment,　this　study　investigated　the　marketing　strategies　of　Chinese　medical　facilities,　aiming　to　provide　a　reference　for　their　positive　development　in　the　new　environment.