Green　hotel　serves　as　an　effective　way　of　achieving　sustainable　development　in　hospitality　industry,　few　studies　have　tested　the　association　between　social　relationships　and　green　hotel　consumption.　Since　the　emerging　of　phubbing　has　changed　social　interaction　norm,　the　association　between　phubbing　and　green　hotel　consumption　remains　unknown.　Drawing　upon　optimal　distinctiveness　theory　(ODT),　the　present　study　aims　to　address　this　research　gap　by　examining　the　relationship　between　peer　phubbing　and　green　hotel　booking　intention.　Furthermore,　we　examined　the　mediating　role　of　the　need　for　uniqueness　and　investigated　the　moderating　role　of　social　value　perception　of　green　hotel　and　gender　differences.　Based　on　snowball　sampling　technique,　461　valid　questionnaires　were　collected.　The　results　revealed　a　positive　association　between　peer　phubbing　and　green　hotel　booking　intention.　The　mediating　effect　of　need　for　uniqueness　was　found　significantly　between　peer　phubbing　and　green　hotel　booking　intention.　The　significant　moderating　effects　of　social　value　perception　was　only　found　on　the　relationship　between　peer　phubbing　and　green　hotel　booking　intention　in　women　group,　and　the　moderating　effects　were　significant　between　need　for　uniqueness　and　green　hotel　booking　intention　in　both　women　and　men　group.　The　current　study　demonstrates　the　impact　mechanism　of　peer　phubbing　on　green　hotel　consumption,　provides　a　new　perspective　that　green　hotel　managers　could　customize　marketing　strategies,　targeting　phubbed　individuals　as　potential　consumers.