Using　technology　to　support　learning　is　a　major　trend　in　the　development　of　modern　education.　In　the　face　of　COVID-19,　online　courses　play　an　important　role.　During　the　COVID-19　pandemic,　a　large　number　of　online　art　design　courses　have　been　developed　in　China.　Art　design　courses　involve　many　practical　investigation　and　skill　operation　links,　which　is　a　challenge　of　online　learning.　In　order　to　explore　the　influencing　factors　of　online　course　learning　intention　of　art　and　design　majors,　this　study　compiled　a　questionnaire,　conducted　an　online　survey　on　1,057　Chinese　art　and　design　majors　through　the　Wenjuanxing　questionnaire　survey　platform,　and　conducted　structural　equation　analysis　and　hierarchical　regression　analysis　on　the　sample　data　by　using　SPSS　and　AMOS　analysis　software.　Based　on　Information　Technology　Acceptance　Model　and　immersion　theory,　this　study　focuses　on　the　relationship　between　information　characteristics,　immersion　experience　and　learning　intention　of　art　and　design　online　courses.　The　results　show　that　the　antecedent　variables　such　as　professionalism,　interactivity,　interest,　and　ease　of　use　of　online　courses　have　a　positive　impact　on　College　Students＇　user　immersion　experience　and　learning　intention;　Immersion　experience　positively　affects　learning　intention;　Immersion　experience　plays　a　mediating　role　between　online　course　information　characteristics　and　learning　intention.